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Best Time To Post Youtube Shorts - Feature Image

The Best Time to Post YouTube Shorts in 2024?

Last Updated:
July 2, 2024
Resource by:
Metacommerce Editorial
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Trying to figure out the best time to post your YouTube Shorts? You're not alone! As YouTube Shorts continue to transform the content creation landscape, they offer a dynamic way to engage audiences with short, impactful videos. 

These 60-second-or-less clips can lead to increased visibility, higher engagement, and rapid subscriber growth. However, the timing of your posts can significantly influence their success. 

In this comprehensive guide, we'll explore the best times to post YouTube Shorts, backed by research and data, to help you maximize your reach and engagement.

YouTube Short Advantages

YouTube Shorts provide several key advantages for creators:

  1. Increased Visibility: Shorts have a dedicated section on the YouTube app, which increases their chances of being seen by a wider audience.
  2. Higher Engagement: The short, concise format encourages viewers to watch until the end, boosting engagement metrics.
  3. Subscriber Growth: Effective Shorts can attract new subscribers who are interested in your content.
  4. Monetization Opportunities: YouTube’s Shorts Fund and other monetization options allow creators to earn revenue from their Shorts.
  5. Content Repurposing: Shorts enable creators to repurpose longer content into engaging, bite-sized videos that can reach new audiences.

Is There a Best Time to Post YouTube Shorts?

The best time to post YouTube Shorts can depend on several factors, such as your target audience's demographics, time zones, and viewing habits. While there is no one-size-fits-all answer, there are general trends and data that can help guide your posting schedule.

General Posting Trends

According to multiple studies, including data from Hootsuite and Sprout Social, the best times to post YouTube content are:

  • Weekdays: Monday to Friday during early mornings (7-9 AM) and late afternoons (4-6 PM).
  • Weekends: Saturday and Sunday mornings (9-11 AM), when users have more leisure time to engage with content.

These times align with general YouTube usage patterns, suggesting that users are more likely to watch videos during breaks or after work.

The Best Time to Post YouTube Shorts (Overall)

Based on comprehensive analysis, the best overall times to post YouTube Shorts in 2024 are:

  1. Weekdays:some text
    • Early Morning: 7-9 AM
    • Late Afternoon: 4-6 PM
  2. Weekends:some text
    • Morning: 9-11 AM

These times are optimal as they coincide with periods when users are most likely to be browsing YouTube.

Best Times to Post On YouTube Shorts by Country

Posting times can vary significantly based on geographic location and regional habits. Here are some optimal times for different regions around the world:

North America

United States

  • Weekdays: 7-9 AM and 4-6 PM EST
  • Weekends: 9-11 AM EST

Canada

  • Weekdays: 7-9 AM and 4-6 PM EST
  • Weekends: 9-11 AM EST

These times cater to the typical work and school schedules in North America, allowing for maximum engagement during breaks and after work hours.

Europe

United Kingdom

  • Weekdays: 6-8 AM and 3-5 PM GMT
  • Weekends: 8-10 AM GMT

Germany

  • Weekdays: 7-9 AM and 4-6 PM CET
  • Weekends: 9-11 AM CET

In Europe, early mornings and late afternoons are optimal as people check their phones before starting their day and during their commutes home.

Asia

India

  • Weekdays: 8-10 AM and 5-7 PM IST
  • Weekends: 10 AM-12 PM IST

Japan

  • Weekdays: 7-9 AM and 8-10 PM JST
  • Weekends: 9-11 AM JST

Asian audiences often engage with content early in the morning and later in the evening, reflecting the balance between work, study, and leisure time.

Australia and Oceania

Australia

  • Weekdays: 7-9 AM and 4-6 PM AEST
  • Weekends: 9-11 AM AEST

In Australia, aligning with the early morning and post-work hours is key to reaching the audience when they are most active online.

Latin America

Brazil

  • Weekdays: 6-8 AM and 5-7 PM BRT
  • Weekends: 9-11 AM BRT

Mexico

  • Weekdays: 7-9 AM and 6-8 PM CST
  • Weekends: 10 AM-12 PM CST

Latin American audiences are active early in the morning and later in the evening, making these times optimal for posting Shorts.

These times reflect local usage patterns and consider work, school, and leisure schedules, ensuring that your YouTube Shorts reach the maximum number of viewers in each region. To further refine your posting schedule, always analyze your specific audience data and adjust accordingly.

How to Find Your Ideal Time to Post YouTube Shorts

While general guidelines are helpful, finding the ideal time for your specific audience requires a more tailored approach. 

Here's a step-by-step guide to discovering your optimal posting times:

Step 1: Analyze Your Audience Data

Use YouTube Analytics to understand when your viewers are most active. Follow these steps:

  1. Go to YouTube Studio: Sign in to your YouTube account and navigate to YouTube Studio.
  2. Access Analytics: Click on 'Analytics' in the left-hand menu.
  3. Check the Audience Tab: In the Analytics section, go to the 'Audience' tab.
  4. View Peak Times: Look for the 'When your viewers are on YouTube' report. This report shows the days and times when your audience is most active. The dark purple bars indicate the highest activity.

Step 2: Experiment with Different Times

Based on your audience data, test posting at different times and days. Here’s how:

  1. Create a Posting Schedule: Choose a few different times that your analytics suggest are high-activity periods.
  2. Post Consistently: Stick to this schedule for a few weeks to gather sufficient data.

Step 3: Monitor Performance

Track the performance of your Shorts over time. Here’s what to look for:

  1. View Count: Monitor how many views each Short gets within the first 24 hours.
  2. Engagement Metrics: Look at likes, comments, and shares to gauge engagement.
  3. Retention Rate: Check how long viewers are watching your Shorts.

Step 4: Adjust Based on Insights

Use the data you've gathered to adjust your posting schedule:

  1. Identify Patterns: Note any patterns in views, likes, and comments relative to the posting time.
  2. Optimize Timing: Focus on the times that consistently yield the best results. If certain times perform better, prioritize those slots.

Step 5: Consider Global Audience

If you have a global audience, it's crucial to cater to different time zones. Here's how:

  1. Segment Your Audience: Use YouTube Analytics to see where your viewers are located.
  2. Stagger Posts: Consider posting at various times to reach different regions. For example, if you have viewers in both the US and the UK, post at times that are convenient for both.

Key Takeaways

  1. Understand Your Audience: Use YouTube Analytics to determine when your viewers are most active.
  2. Experiment and Adjust: Test different posting times and analyze the results to find what works best for your channel.
  3. Consistency Matters: Regularly posting at the same times can help build a loyal audience.
  4. Leverage Global Reach: If you have an international audience, consider posting at times that cater to different time zones.

FAQ

What is the ideal length for a YouTube Short?

YouTube Shorts should be less than 60 seconds. The ideal length is around 15-30 seconds to maximize engagement.

How can I track the performance of my YouTube Shorts?

Use YouTube Analytics to monitor views, watch time, and engagement metrics. This will help you understand how your Shorts are performing.

Can I schedule YouTube Shorts?

Yes, you can schedule YouTube Shorts using the YouTube Studio's scheduling feature. This allows you to post at optimal times even if you're not available.

Do hashtags help in boosting the reach of YouTube Shorts?

Yes, using relevant hashtags can improve the discoverability of your Shorts, making it easier for new viewers to find your content.

How often should I post YouTube Shorts?

Posting 2-3 times a week is a good starting point. However, consistency and quality should be prioritized over quantity.

Is it worth posting on YouTube Shorts?

Absolutely. YouTube Shorts offer a unique opportunity to reach a wider audience, increase engagement, and grow your subscriber base. With the potential for viral growth and the support of YouTube's Shorts Fund, creating Shorts can be a valuable addition to your content strategy.

By understanding and leveraging the best times to post YouTube Shorts, you can enhance your content's visibility and engagement, ultimately growing your channel more effectively in 2024.

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