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How Much Do Youtubers Make - Feature Image

How Much Do Youtubers Make? (Including Real-World Examples)

Last Updated:
July 5, 2024
Resource by:
Metacommerce Editorial
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Ever wonder how much money your favorite YouTubers actually make? You’re not alone. In the world of digital media, YouTube has transformed from a simple video-sharing site to a powerhouse of career opportunities. What was once a hobby for many has turned into a full-time job—and a lucrative one at that. From gamers and beauty gurus to vloggers and tech reviewers, people from all walks of life are making serious cash on YouTube.

But how exactly do they do it? And how much are they really making? Spoiler alert: It’s not just about those ads you skip after five seconds. YouTube earnings can vary wildly depending on several factors, including the type of content, audience size, engagement rate, and the creators' monetization strategies.

In this deep dive, we’ll explore how much YouTubers make, break down the various income streams available to them, and share some real-world examples to give you a clear picture. Whether you’re an aspiring YouTuber dreaming of turning your passion into a paycheck or just curious about the inner workings of this digital goldmine, you’re in the right place. Let’s get started!

Typical YouTube Earnings

The amount a YouTuber can earn varies significantly. According to various sources, the average earnings per 1,000 views (CPM) range from $0.25 to $4.00. However, this can increase significantly based on niche, audience demographics, and engagement.

How YouTube Revenue Works

YouTube revenue is a multifaceted ecosystem, encompassing various income streams that allow content creators to monetize their channels. Understanding how YouTube revenue works is crucial for both aspiring and established YouTubers. Here’s an in-depth look at the primary ways YouTubers make money on the platform.

1. AdSense Revenue

Google AdSense is the backbone of YouTube's monetization system. When a YouTuber joins the YouTube Partner Program (YPP), they can start earning money from ads displayed on their videos. Here’s how it works:

  • Eligibility: To join the YPP, creators need at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Once approved, they can start monetizing their videos.
  • Ad Types: There are several types of ads that can appear on YouTube videos:some text
    • Display Ads: These appear to the right of the video and above the video suggestions list.
    • Overlay Ads: Semi-transparent ads that appear on the lower portion of a video.
    • Skippable Video Ads: Ads that viewers can skip after 5 seconds.
    • Non-Skippable Video Ads: Ads that must be watched before the video plays, typically 15-20 seconds long.
    • Bumper Ads: Non-skippable ads up to 6 seconds long.
    • Sponsored Cards: Cards that display content relevant to the video, such as products featured in the video.
  • Earnings: YouTubers earn money based on CPM (cost per thousand views) and CPC (cost per click). On average, CPM rates range from $0.25 to $4.00, but this can vary significantly based on factors like audience demographics and video content. The CPC model pays YouTubers each time a viewer clicks on an ad.

Example: If a video gets 1 million views with a CPM of $2.00, the creator earns $2,000 from ad revenue.

2. YouTube Premium Revenue

YouTube Premium is a subscription service that allows viewers to watch content without ads. Creators earn a share of the revenue generated from YouTube Premium subscribers who watch their content. The more a subscriber watches a particular channel, the more revenue that channel earns from the subscription pool.

3. Channel Memberships

Platforms like Metacommerce and YouTube offers a membership program where fans can support their favorite channels through monthly subscriptions. In return, members receive perks like exclusive badges, emojis, and access to members-only content. Membership tiers typically range from $1 to $50 per month.

Example: If a YouTuber has 500 members paying $5 per month, they earn $2,500 monthly from memberships alone.

4. Super Chat and Super Stickers

During live streams, viewers can purchase Super Chats and Super Stickers to highlight their messages and support their favorite creators. The more a viewer pays, the longer their message stays pinned at the top of the chat.

Example: A YouTuber hosting a live stream can earn hundreds to thousands of dollars through Super Chats and Super Stickers, depending on the engagement and generosity of their audience.

5. Merchandise Shelf

YouTube allows eligible channels to showcase their official merchandise directly under their videos through the Merchandise Shelf. Platforms like Teespring, Merchbar, and Spreadshop integrate with YouTube to help creators design, sell, and ship their products.

Example: A creator who sells T-shirts, mugs, and other merchandise can significantly boost their income, especially if they have a dedicated fan base.

6. Affiliate Marketing

Many YouTubers use affiliate marketing to earn commissions by promoting products and services. They include affiliate links in their video descriptions or within the video content. When viewers purchase products through these links, the YouTuber earns a percentage of the sale.

Popular Affiliate Programs:

  • Amazon Associates: One of the most widely used affiliate programs, offering commissions on a vast range of products.
  • ClickBank: Focuses on digital products and offers higher commission rates.
  • ShareASale: Provides access to a variety of brands and products across different niches.

7. Sponsored Content and Brand Deals

Sponsorships and brand deals are significant income sources for many YouTubers. Brands pay creators to feature or promote their products and services. The payment can vary widely based on the YouTuber’s reach, engagement, and niche.

Example: A YouTuber with 100,000 subscribers might charge between $1,000 to $5,000 for a single sponsored video. Influencers with millions of subscribers can command significantly higher fees, sometimes reaching into the tens or hundreds of thousands per deal.

8. Crowdfunding

Platforms like Metacommerce allow YouTubers to receive direct support from their fans. In exchange, creators often offer exclusive content, early access to videos, and other perks to their patrons.

Example: A YouTuber with 300 patrons, each contributing $10 per month, would earn $3,000 monthly from crowdfunding.

Factors Influencing YouTube Earnings

Several factors influence how much a YouTuber can make:

  1. Content Type: Certain niches, like finance and technology, attract higher CPM rates compared to lifestyle or vlogging.
  2. Audience Demographics: Viewers from countries like the USA, Canada, and the UK typically generate higher ad revenue.
  3. Engagement Rate: Higher engagement (likes, comments, shares) can attract more lucrative sponsorship deals and increase overall earnings.
  4. Consistency: Regular uploads can help maintain audience interest and boost ad revenue and membership subscriptions.

Real-World Examples


Felix Kjellberg, known as PewDiePie, is one of the highest-earning YouTubers. With over 110 million subscribers, his estimated annual earnings range from $15 million to $20 million, primarily from ad revenue, sponsorships, and merchandise sales.


Jimmy Donaldson, aka MrBeast, has gained fame for his extravagant giveaways and philanthropic content. With over 60 million subscribers, his estimated earnings exceed $24 million annually, with a significant portion coming from brand deals and merchandise sales.

Emma Chamberlain

Emma Chamberlain, known for her relatable and candid vlogs, has over 11 million subscribers. Her earnings, estimated at $8 million annually, come from a mix of ad revenue, sponsorships, and her successful coffee brand, Chamberlain Coffee.

Earnings Breakdown: A Hypothetical Example

Let's break down potential earnings for a YouTuber with 1 million subscribers, assuming they upload content regularly and have multiple revenue streams:

Revenue Source Monthly Earnings (Estimate)
Ad Revenue $30,000 - $50,000
Sponsorships $10,000 - $30,000
Merchandise Sales $5,000 - $20,000
Affiliate Marketing $2,000 - $10,000
Memberships/Donations $1,000 - $5,000


How much does a YouTuber with a million subscribers make? 

A YouTuber with a million subscribers can earn significantly, especially with diversified income streams. On average, they might make between $30,000 to $50,000 per month from ad revenue alone. Adding in sponsorships, merchandise, and other income streams, total monthly earnings can range from $50,000 to $100,000 or more.

How much does a YouTuber with 100k subscribers make? 

A YouTuber with 100,000 subscribers can expect to earn between $1,000 to $5,000 per month from ad revenue, depending on their niche and audience engagement. With additional income from sponsorships, merchandise, and other sources, this can increase to $5,000 to $10,000 per month.

How much does YouTube pay for 1 million views? 

YouTube ad revenue for 1 million views can range from $2,000 to $4,000, depending on CPM rates, which vary based on content type, audience location, and other factors. This is solely from ad revenue and does not include additional income streams like sponsorships or merchandise sales.

How much do average YouTubers make? 

Average YouTubers with smaller audiences (less than 100,000 subscribers) typically make between $500 to $2,500 per month from ad revenue. However, income can vary widely depending on engagement, content type, and additional monetization methods such as memberships, sponsorships, and affiliate marketing.


Earnings on YouTube vary widely, but with the right strategy, content creators can make substantial incomes. 

Diversifying revenue streams through ad revenue, sponsorships, merchandise, affiliate marketing, and crowdfunding can maximize earnings potential. 

Aspiring YouTubers should focus on creating engaging content, building a loyal audience, and exploring multiple monetization avenues to achieve financial success.

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