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How Much Does TikTok Pay Creators in 2024 - Feature Image

How Much Does TikTok Pay Creators in 2024?

Last Updated:
June 30, 2024
Resource by:
Metacommerce Editorial
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TikTok, a dominant social media platform, has significantly evolved its monetization strategies for creators. 

In 2024, the platform continues to provide various opportunities for creators to earn revenue, leveraging its vast user base and innovative monetization tools. 

This article explores how much TikTok pays creators in 2024, the different revenue streams available, and tips to maximize earnings.

Typical TikTok Influencer Earnings

TikTok creators can earn varying amounts based on their follower count, engagement rates, and the type of content they produce. 

While some creators may earn modest amounts, top influencers can make substantial incomes through multiple revenue streams. Here are some typical earnings:

TikTok Earnings Chart

How Do TikTok Influencers Earn Money?

1. TikTok Creator Fund

The TikTok Creator Fund continues to be a significant source of income for creators. In 2024, TikTok has increased the fund to encourage more content creation. Creators are paid based on video views, engagement rates, and region. On average, creators can earn between $0.02 to $0.04 per 1,000 views. High-performing creators with millions of views can make substantial income monthly from the Creator Fund alone.

2. TikTok LIVE Gifts

TikTok LIVE Gifts allow viewers to send virtual gifts to creators during live streams. These gifts can be converted into Diamonds, which can then be exchanged for real money. In 2024, TikTok has introduced new types of gifts and increased the exchange rate, making this a lucrative option for creators who engage regularly with their audience via live streams.

3. Brand Partnerships and Sponsored Content

Brand partnerships and sponsored content are among the most profitable revenue streams for TikTok creators. Companies pay creators to promote their products or services in authentic and engaging ways. The payment varies based on the creator’s follower count, engagement rate, and niche but can range from $100 to $10,000 per post. Top-tier influencers can command even higher rates.

4. TikTok Pulse

TikTok Pulse, a feature introduced in late 2023, allows creators to earn a share of the ad revenue generated from their top-performing videos. Creators can earn a percentage of the ad revenue from ads shown alongside their content, similar to YouTube’s ad revenue model. This feature has provided an additional revenue stream for creators with viral content.

5. TikTok Creator Marketplace

The TikTok Creator Marketplace is a platform where brands and creators can collaborate on campaigns. Creators can list their profiles and set their rates, while brands can browse and hire creators for promotional campaigns. This direct collaboration often leads to higher earnings, with payments varying widely based on campaign scope and creator influence.

6. Ad Revenue Sharing

In 2024, TikTok has expanded its ad revenue-sharing program, allowing more creators to earn from ads displayed on their videos. This program is available to creators with a significant following and high engagement rates. Earnings depend on factors such as video viewership and ad performance, but it provides a steady income stream for eligible creators.

Highest Paid TikTok Creators in 2024

  • Charli D’Amelio: Charli continues to be one of the highest-paid TikTok stars, earning millions through brand partnerships, her own merchandise line, and her family's reality show.
  • Addison Rae: Addison’s income stems from sponsored content, her beauty line, and acting roles. Her diverse revenue streams make her one of the top earners on TikTok.
  • Bella Poarch: Known for her viral lip-sync videos, Bella earns significantly through TikTok’s Creator Fund, music releases, and brand collaborations.
  • Dixie D’Amelio: Dixie, like her sister Charli, has leveraged her TikTok fame into a successful music career and numerous brand deals.
  • Zach King: Zach’s unique magic and illusion videos continue to attract massive views, leading to substantial earnings from ad revenue sharing and brand partnerships.

Tips to Maximize Earnings on TikTok in 2024

  1. Consistency is Key: Posting regularly keeps your audience engaged and increases your chances of going viral.
  2. Engage with Your Audience: Respond to comments, go live frequently, and build a community.
  3. Collaborate with Other Creators: Collaborations can introduce you to new audiences and boost your follower count.
  4. Stay Updated with Trends: Participating in trending challenges and using popular music can increase your visibility.
  5. Utilize All Revenue Streams: Diversify your income by tapping into various TikTok monetization methods.

9 Alternate Ways to Make Money on TikTok

1. Selling Digital Products

Creators can capitalize on their expertise by selling digital products such as eBooks, online courses, and exclusive content. Platforms like Metacommerce streamline the process, allowing creators to easily set up and manage digital storefronts directly from their TikTok profiles.

2. Affiliate Marketing

By promoting products or services, creators can earn a commission for each sale made through their referral links. Many TikTok influencers share affiliate links in their bios or within their videos, effectively monetizing their recommendations.

3. Crowdfunding

Platforms like Patreon and Ko-fi enable creators to receive financial support from their fans. By offering exclusive content or special perks, creators can build a steady income stream from their most loyal followers.

4. Fan Subscriptions

TikTok’s subscription feature allows followers to subscribe to their favorite creators for a monthly fee. In exchange, subscribers receive access to exclusive content, fostering a closer connection between creators and their audience.

5. Hosting Virtual Events

Creators can generate revenue by charging for access to virtual events such as live performances, workshops, or Q&A sessions. This interactive approach provides a unique way to engage with fans while earning money.

6. Licensing Content

Popular TikTok videos can be licensed to brands and media outlets, offering creators a lucrative way to monetize their viral content beyond the platform. This strategy can significantly boost earnings from widely shared videos.

7. Consulting and Coaching

Experienced creators can leverage their knowledge by offering consulting services or coaching sessions to aspiring influencers. Sharing insights on growing a TikTok following and monetizing content can be highly valuable for newcomers.

8. Offering Paid Challenges

Creators can design and promote paid challenges, where participants pay an entry fee to join. This method works particularly well for fitness, dance, or skill-based challenges, providing a fun and engaging way to earn money.

9. Selling Merchandise

Print-on-demand services allow creators to sell branded merchandise such as T-shirts, hoodies, and accessories. With TikTok’s integration with e-commerce platforms, setting up and managing a merchandise store is simpler than ever.

Frequently Asked Questions (FAQ)

Q: How do I join the TikTok Creator Fund? 

A: To join the TikTok Creator Fund, you need to meet certain eligibility criteria, including being at least 18 years old, having at least 10,000 followers, and accumulating at least 100,000 video views in the last 30 days. Once eligible, you can apply through the TikTok app.

Q: How much can I earn from TikTok LIVE Gifts? 

A: Earnings from TikTok LIVE Gifts vary based on the type and quantity of gifts received. Each virtual gift has a different value in Diamonds, which can be exchanged for cash. Regular engagement with your audience through live streams can increase your gift earnings.

Q: What factors influence my earnings from brand partnerships? 

A: Your earnings from brand partnerships depend on factors such as your follower count, engagement rate, niche, and the specific terms of the partnership. High-engagement creators in lucrative niches can command higher rates.

Q: How does TikTok Pulse work?

A: TikTok Pulse allows creators to earn a share of the ad revenue generated from ads shown alongside their top-performing videos. The revenue share depends on the ad performance and video viewership.

Q: Can small creators earn money on TikTok? 

A: Yes, small creators can earn money on TikTok through methods like TikTok LIVE Gifts, the Creator Fund, and brand partnerships. While earnings may start small, consistency and engagement can help increase income over time.


TikTok continues to offer numerous ways for creators to monetize their content in 2024. With a combination of direct payments from TikTok, brand deals, and external revenue opportunities, creators can earn substantial income. 

By staying consistent, engaging with their audience, and leveraging all available monetization tools, creators can maximize their earnings and sustain a successful career on TikTok.

By understanding and utilizing these revenue streams, creators can effectively navigate the TikTok landscape and thrive in 2024.

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