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How to Become a UGC Content Creator - Feature Image

What is a UGC Creator, and How Do You Become One? (2024 Guide)

Last Updated:
June 30, 2024
Resource by:
Metacommerce Editorial
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In today’s digital world, User-Generated Content (UGC) creators are becoming essential for brands wanting to connect authentically with their audiences. Unlike traditional influencers who have large followings, UGC creators focus on making genuine and relatable content that everyday consumers trust and engage with.

This guide will walk you through the essentials of becoming a UGC creator. You'll learn what UGC is, why it’s so valuable to brands, and how you can start creating and getting paid for your content. Whether you’re new to the game or looking to improve, we’ve got tips and steps to help you succeed in this exciting field. 

Let's dive in and explore the world of UGC creation together!

What is a UGC Creator?

User-generated content (UGC) creators are individuals who produce content promoting brands, products, or services, leveraging the trust and authenticity of real customers. Unlike traditional influencers, UGC creators focus on creating relatable and genuine content rather than amassing followers.

UGC includes reviews, testimonials, unboxings, and social media posts created by everyday users. Brands utilize this content to build trust and authenticity with their audience.

Why Are UGC Creators So Sought After?

Brands highly value UGC creators because their content resonates more with audiences due to its authenticity. 

A Nielsen study found that 92% of consumers trust organic, user-generated content more than traditional advertising. UGC drives higher engagement and conversion rates. 

For instance, Coca-Cola’s “Share a Coke” campaign saw a 2% increase in U.S. sales, driven by UGC and personalized experiences .

The Benefits of UGC for Brands

1. Authenticity and Trust

Brands love UGC creators because their content feels genuine and trustworthy. Consumers are more likely to trust recommendations from real users rather than polished advertisements. 

UGC bridges the gap between brands and consumers, creating a sense of community and reliability. According to HubSpot, user-generated content increases conversion rates by 4.5%.

2. Cost Efficiency

UGC is often more cost-effective than traditional marketing campaigns. Brands can save on production costs by leveraging content created by users. 

This cost efficiency allows brands to allocate their budget towards other marketing initiatives or even incentivize more UGC creation.

3. Enhanced Engagement

UGC typically generates higher engagement rates compared to traditional branded content. Since UGC is created by real users, it resonates more with the audience, leading to increased likes, comments, shares, and overall interaction. 

Engagement metrics are crucial for social media algorithms, making UGC a valuable asset for brands looking to boost their online presence.

4. Diverse Content

UGC offers a diverse range of content types and styles. Brands benefit from a variety of perspectives and creative approaches, which keeps their marketing fresh and dynamic. 

From unboxing videos to detailed reviews, the diversity in UGC helps brands cater to different segments of their audience.

5. Community Building

UGC helps brands build a strong community around their products or services. By encouraging customers to share their experiences, brands can foster a loyal customer base. 

This community-building aspect of UGC not only boosts brand loyalty but also turns customers into brand advocates.

Examples of Successful UGC Campaigns

Coca-Cola’s “Share a Coke”

  • By personalizing bottles with names, Coca-Cola encouraged customers to share photos of their customized drinks, leading to a significant boost in engagement and sales.


  • GoPro often features videos and photos taken by its users, showcasing the product’s capabilities and inspiring others to create their own content.

Are UGC Creators And Influencers The Same?

While both create content for brands, influencers typically have large followings and leverage their influence to promote products. 

UGC creators, however, don’t necessarily need large audiences. Their primary role is to produce relatable content that brands can repurpose for their marketing efforts. 

For example, a UGC creator might post a video review of a new tech gadget, while an influencer might promote the same gadget through multiple posts and stories to their large audience.

Key Differences Between UGC Creators and Influencers

  • Audience Size: Influencers usually have larger followings.
  • Content Focus: UGC creators focus on authenticity and relatability.
  • Engagement: UGC is typically more engaging on a per-post basis.

How Do You Become a UGC Creator? A Step-by-Step Guide

Step 1: Identify Your Brands

Start by selecting brands you genuinely love and use. Authenticity is key in UGC, so your enthusiasm for the product will shine through in your content. Research these brands' marketing styles and the type of UGC they currently use. Websites like AspireIQ and Influenster can help you find brands that actively seek UGC creators.

Step 2: Create Some Content

Begin by creating sample content. This could include photos, videos, reviews, or unboxing experiences. Ensure your content aligns with the brand’s aesthetic and voice. High-quality visuals and honest, engaging narratives are crucial. For instance, if you’re reviewing a skincare product, demonstrate its application and discuss its benefits and drawbacks in detail.

Step 3: Build Your Portfolio

Compile your best work into a portfolio. A portfolio not only showcases your skills but also gives potential clients an idea of what to expect. Use platforms like Instagram, YouTube, or a personal website to display your content. Services like Adobe Portfolio can help you create a professional-looking portfolio.

Step 4: Network and Connect

Networking is crucial in the UGC industry. Join online communities, attend virtual events, and engage with other UGC creators on social media platforms. Websites like LinkedIn and Facebook Groups can be valuable resources for connecting with like-minded individuals and potential clients.

The Easiest Way to Record Your UGC Content

To streamline your content creation, invest in good equipment like a high-quality camera or smartphone, lighting, and editing software. Apps like Canva for design and Adobe Premiere Pro for video editing can elevate your content. Additionally, familiarize yourself with the platforms where you'll be sharing your content. For example, TikTok requires vertical videos, while YouTube favors horizontal content.

UGC Creation FAQs

Q: Do I need a large following to be a UGC creator?

A: No, brands are more interested in the quality and authenticity of your content than the size of your following. 

Tools like Social Bluebook can help you determine the value of your content regardless of your follower count. Focus on creating high-quality, engaging content that resonates with your target audience.

Q: How do I get paid as a UGC creator?

A: UGC creators can get paid through direct collaborations with brands, platforms that connect creators with brands, or by selling rights to their content. 

Websites like FameBit and Grapevine can connect you with brands looking for UGC. Additionally, consider reaching out to brands directly or joining influencer networks that focus on UGC.

Q: How much should I charge as a UGC creator?

A: Pricing can vary widely depending on factors like the complexity of the content, the brand's budget, and your experience. As a starting point, you can charge anywhere from $50 to $500 per piece of content. 

Use tools like Social Bluebook to estimate the value of your content and adjust based on client feedback and market demand. Consider offering packages that include multiple pieces of content or ongoing collaborations for a higher rate.

Q: Can UGC lead to other opportunities?

A: Yes, successful UGC creators often transition into influencer roles, content strategists, or brand ambassadors. 

For example, several creators who started with UGC for small brands have gone on to secure long-term partnerships and ambassador roles with larger companies. 

Additionally, creating high-quality UGC can open doors to freelance content creation, social media management, and marketing consultancy roles.

Q: What types of content are most in demand for UGC?

A: The most in-demand types of UGC include product reviews, unboxing videos, testimonials, how-to tutorials, and lifestyle photos or videos featuring the product in use. Brands are also increasingly interested in short-form video content for platforms like TikTok and Instagram Reels. 

Focus on creating content that is engaging, visually appealing, and aligns with the brand's messaging and aesthetic.

Q: What equipment do I need to start creating UGC?

A: You don't need professional-grade equipment to start creating UGC, but investing in some basic tools can enhance the quality of your content. 

A high-quality smartphone or camera, good lighting (such as a ring light), and basic editing software are essential. 

As you grow, you may want to invest in more advanced equipment like DSLR cameras, external microphones, and professional editing software like Adobe Premiere Pro or Final Cut Pro.

Q: How can I improve my content creation skills?

A: Practice is key to improving your content creation skills. Continuously create and experiment with different types of content to find what works best for you. 

Additionally, take advantage of online resources like YouTube tutorials, online courses on platforms like Udemy or Skillshare, and join content creator communities for feedback and support. 

Stay updated on trends and best practices in social media and digital marketing to keep your content relevant and engaging.

Q: How do I protect my rights as a UGC creator?

A: It's important to have clear agreements in place with brands regarding the usage rights of your content. Ensure that any contract or agreement specifies how and where your content will be used, the duration of usage rights, and any exclusivity clauses. 

Consider consulting with a legal professional or using contract templates available through platforms like LegalZoom to protect your intellectual property and ensure fair compensation.


Becoming a UGC creator involves a mix of creativity, authenticity, and strategic thinking. By identifying the right brands, creating high-quality content, and building a strong portfolio, you can carve out a niche in this growing field. As brands continue to value genuine customer content, the opportunities for UGC creators are bound to expand.

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